The founder
Paul Shrater
Founder, Minimus Ventures · Founder, The Minimus Family of Companies · CEO & General Partner, Butterpie Venture Studio
Paul founded The Minimus Family of Companies in 2004. It has grown to more than a dozen businesses in e-commerce, third-party logistics, contract packaging, foodservice distribution, TikTok talent and brand management, and AI data licensing. He is also CEO and a General Partner of Butterpie Venture Studio, which partners with creators and celebrities to build consumer brands, taking equity as a co-founder.
He co-founded Minimus.biz and grew it into one of Internet Retailer's Top 1000 B2C e-commerce businesses in the U.S. As an investor and COO, he helped grow Ink-Eeze into the tattoo industry's top brand worldwide before selling his stake in 2017. Before that, he spent nearly a decade in film and television with offices on the Sony lot, where he sold an original action-comedy script for over a million dollars.
A graduate of the Wharton School, Paul speaks at national e-commerce conferences, has written 13+ articles for Wharton Magazine, mentors founders at the Sunstone Venture & Innovation Center, and consults to companies in digital streaming, alternative advertising platforms, ESG and more.
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